炮皮卡入围南非“2021年度最佳车型”决赛

In mid May 2021, the "model of the year" selection organized by the South African Guild of Motoring Journalists（SAGMJ）was held in Johannesburg, South Africa. As a dark horse, the GWM POER has entered the final. It will compete with Toyota Hilux for the title of "best model of the year 2021" in the double row pickup category, surpassing Ford, Isuzu and other brands.

2021年5月中旬，由南非汽车新闻记者协会（SAGMJ）组织和举办的“年度车型”评选在南非约翰内斯堡举行。长城炮皮卡作为一匹黑马杀入决赛，在双排皮卡品类中力压福特和五十铃等品牌，最终将和丰田海拉克斯竞逐 “2021年度最佳车型”称号。

Since 1986, SAGMJ has been holding the "best model of the year in South Africa". The aim of the competition, according to the organizers, was to "recognize and award the best models in South Africa." After years of development, the title of "the best model of the year" is not only widely known in South Africa, but also gradually recognized internationally.

自1986年以来，南非汽车新闻记者协会（SAGMJ）就一直在举办“南非年度最佳车型”评选。据主办方介绍，该比赛的设立的宗旨是“表彰并奖励南非最出色的车型”。经过多年发展，“南非年度最佳车型”称号不单单在南非具有广泛的知名度，也逐渐获得了国际认可。

Since its launch in South Africa in December 2020, the GWM POER has demonstrated its "super partner" character setting. It integrates scene activities into life, connects users' emotions, truly creates user value, cultural and strategic interest community, and enables users to deeply participate in understanding the brand and establish emotional connection with the brand. In addition, the GWM POER has also won the title of "best model" in Chile, Australia and New Zealand, and has been widely recognized internationally.

长城炮自2020年12月在南非上市以来，以“全场景贴心玩伴”突出了长城炮的“超级伙伴”人设，通过场景化活动融入生活的方式链接用户情感，真正打造用户价值共同体、文化共同体和战略共同体，让用户深度参与了解品牌，创造与品牌的联结。此外，长城炮还在智利、澳大利亚和新西兰市场获得“最佳车型”称号，获得广泛的国际认可。

Relying on the advantages of intelligence and safety, the GWM POER directly competes with strong brands in the market. Only five months after its launch in South Africa, the sales volume of double row pickup trucks has surpassed mainstream models such as Volkswagen Amarok and Mazda BT50, ranking fourth in the sales list.

依靠智能、安全方面的优势，长城炮与市场强势品牌直接竞争。在南非上市仅五个月，双排销量已经超过大众Amarok和马自达BT50等主流车型，在销量排行榜上位列双排皮卡销量第四。